DaiJia Customer App, Driver App, and related services
Effective Date: 21 May 2026 · Last Updated: 21 May 2026
This Privacy Policy explains how BBOO SDN. BHD. (Company Registration No. 202501020616 (1622029-X)), operating under the brand "DaiJia" ("we", "us", or "our"), collects, uses, discloses, and protects your personal data when you use the DaiJia mobile applications (the DaiJia Customer App and the DaiJia Driver App), our websites, and related services (collectively, the "Services").
We are committed to protecting your privacy in accordance with the Personal Data Protection Act 2010 (PDPA) of Malaysia and other applicable laws.
By using the Services, you agree to the collection and use of information in accordance with this Policy.
Account Information (Customers and Drivers)
Driver Verification Information (Drivers only)
Trip Information
Support Information
Location Data
Device and Technical Data
Usage Data
We use your information for the following purposes:
| Purpose | Data Used | Legal Basis (PDPA) |
|---|---|---|
| Provide the core ride-matching service | Account info, location, trip data | Performance of contract |
| Verify driver eligibility and prevent fraud | NRIC, licence, vehicle docs | Legal obligation; legitimate interest |
| Process payments and payouts | Payment info, bank details | Performance of contract |
| Send push notifications about trips, payments, support | FCM token, account info | Performance of contract; consent |
| Calculate fares, penalties, and referral bonuses | Trip data, account info | Performance of contract |
| Customer support | Support messages, account info, trip data | Performance of contract |
| Improve the Services and fix bugs | Diagnostic data, usage data | Legitimate interest |
| Comply with legal obligations | Any of the above as required | Legal obligation |
| Detect and prevent fraud or misuse | All categories | Legitimate interest |
We do not use your data for behavioural advertising, ad targeting, or sale to data brokers.
We share your information only as described below:
With other users of the Services
With service providers (data processors)
These processors are bound by contractual obligations to protect your data and use it only for the purposes we specify.
With law enforcement and regulators
In a business transfer
We do not sell your personal data to third parties.
Some of our service providers process data on servers outside Malaysia, including:
Where data is transferred outside Malaysia, we ensure the transfer is governed by appropriate safeguards consistent with the PDPA and the receiving country's data protection regime, including contractual data-processing agreements with each provider.
We retain your data only as long as necessary:
| Data Category | Retention Period |
|---|---|
| Active account data | Duration of your account + 3 years after closure |
| Completed trip records | 7 years (for tax and legal compliance) |
| Payment transaction records | 7 years (Bank Negara / IRB requirements) |
| Driver KYC documents | Duration of driver status + 7 years after deactivation |
| Support tickets | 3 years after resolution |
| Marketing preferences | Until you withdraw consent |
| Diagnostic / crash logs | 90 days |
After these periods, data is deleted or anonymised.
You have the right to:
To exercise any of these rights, email us at contact@appbaystudio.com. We will respond within 21 days as required by PDPA.
You can request account deletion directly within the app: Settings → Account → Delete Account. We will delete your data within 30 days, except for records we are legally required to retain.
We implement industry-standard technical and organisational measures to protect your data:
No system is 100% secure. If we become aware of a breach affecting your personal data, we will notify you and the relevant authorities as required by law.
The Services are not directed to anyone under 18 years of age. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, contact us at contact@appbaystudio.com and we will delete it.
The DaiJia apps request the following device permissions:
| Permission | Why We Need It | Required? |
|---|---|---|
| Location (When in Use / Always) | Match trips, navigate routes, track active trips. Always is requested on the Driver App for background trip matching. | Yes |
| Camera | Photograph identity documents and (optional) profile photo | Yes for drivers |
| Photo Library | Upload existing photos of identity documents or profile | No (alternative to camera) |
| Notifications | Trip status updates, payment confirmations, support replies | Recommended |
You can revoke any of these permissions at any time in your device settings.
The mobile apps do not use third-party advertising cookies or cross-app tracking. We do not show the App Tracking Transparency prompt because we do not track you across apps owned by other companies.
Our website (if any) may use essential cookies for session management. See our website cookie notice for details.
We may update this Policy from time to time. Material changes will be communicated via:
The "Last Updated" date at the top reflects the latest revision. Continued use of the Services after changes take effect constitutes acceptance.
If you have questions about this Policy or our data practices:
BBOO SDN. BHD. (Company Registration No. 202501020616 (1622029-X))
35-1 Jalan KLJ 5, Taman Kota Laksamana Jaya
75200 Melaka, Malaysia
Email: contact@appbaystudio.com
Phone: +60 12-353 3150
For PDPA complaints that we cannot resolve, you may contact the Personal Data Protection Department:
Personal Data Protection Department
Ministry of Digital, Malaysia
Aras 6, Kompleks Kementerian Komunikasi dan Multimedia
Lot 4G9, Persiaran Perdana, Presint 4
62100 Putrajaya
Email: aduan@pdp.gov.my