Privacy Policy for DaiJia

DaiJia Customer App, Driver App, and related services

Effective Date: 21 May 2026  ·  Last Updated: 21 May 2026

1. Introduction

This Privacy Policy explains how BBOO SDN. BHD. (Company Registration No. 202501020616 (1622029-X)), operating under the brand "DaiJia" ("we", "us", or "our"), collects, uses, discloses, and protects your personal data when you use the DaiJia mobile applications (the DaiJia Customer App and the DaiJia Driver App), our websites, and related services (collectively, the "Services").

We are committed to protecting your privacy in accordance with the Personal Data Protection Act 2010 (PDPA) of Malaysia and other applicable laws.

By using the Services, you agree to the collection and use of information in accordance with this Policy.

2. Information We Collect

2.1 Information You Provide Directly

Account Information (Customers and Drivers)

Driver Verification Information (Drivers only)

Trip Information

Support Information

2.2 Information Collected Automatically

Location Data

Device and Technical Data

Usage Data

2.3 Information from Third Parties

3. How We Use Your Information

We use your information for the following purposes:

PurposeData UsedLegal Basis (PDPA)
Provide the core ride-matching serviceAccount info, location, trip dataPerformance of contract
Verify driver eligibility and prevent fraudNRIC, licence, vehicle docsLegal obligation; legitimate interest
Process payments and payoutsPayment info, bank detailsPerformance of contract
Send push notifications about trips, payments, supportFCM token, account infoPerformance of contract; consent
Calculate fares, penalties, and referral bonusesTrip data, account infoPerformance of contract
Customer supportSupport messages, account info, trip dataPerformance of contract
Improve the Services and fix bugsDiagnostic data, usage dataLegitimate interest
Comply with legal obligationsAny of the above as requiredLegal obligation
Detect and prevent fraud or misuseAll categoriesLegitimate interest

We do not use your data for behavioural advertising, ad targeting, or sale to data brokers.

4. How We Share Your Information

We share your information only as described below:

With other users of the Services

With service providers (data processors)

These processors are bound by contractual obligations to protect your data and use it only for the purposes we specify.

With law enforcement and regulators

In a business transfer

We do not sell your personal data to third parties.

5. International Data Transfers

Some of our service providers process data on servers outside Malaysia, including:

Where data is transferred outside Malaysia, we ensure the transfer is governed by appropriate safeguards consistent with the PDPA and the receiving country's data protection regime, including contractual data-processing agreements with each provider.

6. Data Retention

We retain your data only as long as necessary:

Data CategoryRetention Period
Active account dataDuration of your account + 3 years after closure
Completed trip records7 years (for tax and legal compliance)
Payment transaction records7 years (Bank Negara / IRB requirements)
Driver KYC documentsDuration of driver status + 7 years after deactivation
Support tickets3 years after resolution
Marketing preferencesUntil you withdraw consent
Diagnostic / crash logs90 days

After these periods, data is deleted or anonymised.

7. Your Rights Under PDPA

You have the right to:

  1. Access — request a copy of personal data we hold about you.
  2. Correction — request correction of inaccurate or incomplete data.
  3. Withdraw consent — for processing based on consent (e.g., marketing).
  4. Limit processing — request that we stop processing for direct marketing.
  5. Lodge a complaint — with the Personal Data Protection Department of Malaysia (PDP).
  6. Account deletion — request deletion of your account and personal data, subject to retention obligations above.

To exercise any of these rights, email us at contact@appbaystudio.com. We will respond within 21 days as required by PDPA.

Account deletion in-app

You can request account deletion directly within the app: Settings → Account → Delete Account. We will delete your data within 30 days, except for records we are legally required to retain.

8. Security

We implement industry-standard technical and organisational measures to protect your data:

No system is 100% secure. If we become aware of a breach affecting your personal data, we will notify you and the relevant authorities as required by law.

9. Children's Privacy

The Services are not directed to anyone under 18 years of age. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, contact us at contact@appbaystudio.com and we will delete it.

10. Permissions on Your Device

The DaiJia apps request the following device permissions:

PermissionWhy We Need ItRequired?
Location (When in Use / Always)Match trips, navigate routes, track active trips. Always is requested on the Driver App for background trip matching.Yes
CameraPhotograph identity documents and (optional) profile photoYes for drivers
Photo LibraryUpload existing photos of identity documents or profileNo (alternative to camera)
NotificationsTrip status updates, payment confirmations, support repliesRecommended

You can revoke any of these permissions at any time in your device settings.

11. Cookies and Tracking Technologies

The mobile apps do not use third-party advertising cookies or cross-app tracking. We do not show the App Tracking Transparency prompt because we do not track you across apps owned by other companies.

Our website (if any) may use essential cookies for session management. See our website cookie notice for details.

12. Changes to This Policy

We may update this Policy from time to time. Material changes will be communicated via:

The "Last Updated" date at the top reflects the latest revision. Continued use of the Services after changes take effect constitutes acceptance.

13. Contact Us

If you have questions about this Policy or our data practices:

BBOO SDN. BHD. (Company Registration No. 202501020616 (1622029-X))

35-1 Jalan KLJ 5, Taman Kota Laksamana Jaya
75200 Melaka, Malaysia

Email: contact@appbaystudio.com

Phone: +60 12-353 3150

For PDPA complaints that we cannot resolve, you may contact the Personal Data Protection Department:

Personal Data Protection Department

Ministry of Digital, Malaysia
Aras 6, Kompleks Kementerian Komunikasi dan Multimedia
Lot 4G9, Persiaran Perdana, Presint 4
62100 Putrajaya

Email: aduan@pdp.gov.my